In this insightful session from INDABA 2026: The Ascendant Technocracy, Toyosi Etim-Effiong explores the urgent need to rethink how media is created, distributed, and leveraged for meaningful influence in a rapidly evolving digital landscape. Moving beyond traditional notions of visibility and virality, She highlights how emerging technologies, shifting audience behaviors, and platform dynamics are redefining what impact truly means. She further explains in this session how you must position with the tool of social media.